Following a review of the cosmetic industry by NHS England’s medical director, Professor Sir Bruce Keogh, the General Medical Council (GMC) has published directions and guidelines for doctors carrying out cosmetic treatments.
The new GMC guidance, which comes into force from June and applies across the UK, follows a review of the cosmetic industry in England by NHS England’s medical director, Prof Sir Bruce Keogh.
The guidance sets out the following:
– Doctors carrying out cosmetic treatments must avoid two-for-one offers,
– Doctors must allow a minimum two-week cooling-off period before surgery,
– Patients must know who to contact in the event of complications,
– Procedures must not be offered as prizes,
– Doctors must stop salespeople to misrepresent treatments,
– Doctors must provide comprehensive record-keeping of consultations and outcomes
The guidance is supplemented by the professional standards for cosmetic surgery issued by the Royal College of Surgeons (RCS). A breach of either could lead to the GMC launching a fitness to practice investigation. The guidance is due to come into force in June this year.
In addition the RCS are launching a certification scheme later this year allowing patients to search for a surgeon with the appropriate training and insurance for the procedure they are considering. The RCS are looking for the government to legislate to allow this to be added to the surgeon’s details on the GMC’s list of medical practitioners.
Inez Brown, Partner at Medical Accident Group, said: “Although these regulations are welcome they are long overdue. Practitioners in cosmetic surgery must realise that surgical procedures cannot be sold and marketed like normal products and services especially when the consequences of getting it wrong can be severe for the patient. The Government needs to support victims of negligent cosmetic treatment through the creation of further legislation thereby enhancing the overall standards of care. “
If you or a loved one have suffered as a result of inadequate cosmetic treatment, Medical Accident Group can help. Our experienced and sympathetic team, whose knowledge of clinical negligence and personal injury law is extensive, can support you through the process of making a claim and seeking justice. We can advise on issues from brain injury or birth injury to surgical and medical errors and accidents at work. Call us free on 0800 050 1668.